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Beliefs and Desires v. Clear Goals June 12, 2008

Posted by shaferfinancial in Uncategorized.
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I have had three conversations about the Shafer Wealth Academy in the last couple days that were all remarkably similiar.  There is a singular question asked that usually results in a uncomfortable silence, followed by an admittance.  What is your current wealth building plan? Ah………………………………….I don’t really have one.  The next question coming out of their mouth is usually how much the tuition for the academy is? ($1950 or 4 monthly payments of $495).  That is the key moment.  At that moment the decision is usually made, will I spend $1950 to get a wealth building plan?

Most folks have a desire to build wealth, at least enough to get them to a comfortable retirement.  Many understand it is possible and most folks really believe they will get there.  All that is important, but here is where folks stop.  You see it is painful to actually admit you have no idea how to get there, that you have no plan.  And it is even more difficult to take a look at the reality of your situation.  Better just to go on with your day to day activities and skip that part about financial reality.  Better to assume you will get there by doing what you are currently doing, however haphazard.

In his book, The Path of Least Resistance, Robert Fritz describes the dilemma.  There is a tremendous difference between believing something is obtainable and setting clear goals.  If you set clear goals you become responsible for getting there.  You then can measure your progress, or lack of progress.  However, with this measurement and clear goal setting we lose our ability to make excuses about any lack of progress.  Our self-limiting beliefs become challenged by clear goals and measurement of progress.  Psychologically, we lose the thing that makes us feel good about ourselves.  This is the dilemma.  Lose our ability to deny our reality, in order to make progress toward our desires/goals.

Large organizations literally spend hundreds of thousands of dollars, sometimes millions, to have consultants come into the organization and create clear goals along with metrics to record progress toward those goals.  I ask for $1950 to do the same for your finanical life.

If someone said to you, you have a choice; retire frugally, in a way that you need to constantly worry about having enough money to feed, clothe and shelter yourself or retire with enough to live comfortably, travel if you like, give to charities/your family, and have peace of mind, which would you choose?  That is an easy question, right?  But is it?  You have to give up the comfortable lies you tell yourself.  You have to take responsibility for the financial outcomes.  You have to stop living in the past and live in your current reality.  Whatever mistakes or great things that happened to you become irrelevant.  The only thing that matters is your current reality and your goals.   

Now if someone said, along with working hard to achieve a comfortable retirement, you have to pay for it up front.  And it costs $25,000 the same as a new car, would you forego that new car to get it?  How about skip that flat screen TV/entertainment center?

Somehow, I don’t really think it is the $1950 that is causing people to forego the academy.  No, the fear of losing our excuses; the economy is bad, my business has gone down, I lost money years ago in an investment,  it costs too much, I will get started sometime in the future, I don’t have the time, the government/my employer should take care of me, etc. is driving the bus.

I insist upon creating clear goals and instituting measurables toward those goals.  I insist upon members of the academy taking responsibility for their own retirements.  And yes I charge for my services, about the same amount as that Flat Screen TV/Entertainment center.  One will get you to your goal of a comfortable retirement while the other will drive your desires and divorce you from your reality.  You choose!  

If you are ready to shed those excuses click here: http://www.shaferwealthacademy.com/membership.htm

If you need to talk to me click here: www.shaferwealthacademy.com  and click on contact.  Fill out the contact information and I will contact you.